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Why Zameen?

Why did you name your business Zameen? A question that I often get from folks. Zameen means earth and land in Urdu, زمین, and Hindi,ज़मीन.


The answer is simple Climate Change is real. We must do everything possible in all avenues of life from business, arts, science, technology, healthcare, and government - sorry if I missed one here - to reduce the effects of climate change. Minimizing the impacts of climate change for me begins with the food systems and how we honor the earth or the zameen.


My passion for protecting the environment was ignited by the 2 years I worked with Indian farmers. Around 2009, I decided to trade in my OC corporate life to move to the remote village of Dhedhuki, in the state of Gujarat. The village had no internet, restaurants, no access to public transportation, and very few amenities.


In the next few posts, I will share my story on how I became passionate about the earth, our Zameen. Please consider purchasing a subscription to help continue my venture and help small farmers if you like this post. Link to order in our bio.


Picture: @mr.thaliwallah (Me) on my trip last year visiting a few of the farms in the Dhedhuki region trying to switch to organic and regenerative farming. Many farmers told me they want to farm organic but need better access to markets.


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